Run your whole agency in one place.
InsureDesk is the CRM and agency management platform for independent insurance agencies. Capture and route every lead in seconds, quote and renew policies, take payments, reconcile commissions, keep the books — and let AI agents do the busywork.
higher odds of qualifying a lead contacted within 5 minutes rather than 30.
Lead Response Management Study (Oldroyd, MIT / InsideSales.com). Cross-industry.modules in one platform, from first click to commission statement.
CRM, quoting, policies, accounting, AI and more.per AI message on the local model. Client data never leaves your server.
Free open models via Ollama. Cloud models optional.ready-made agency websites, each with the quote form and chatbot built in.
Pick one per agency; download as one HTML file.One system instead of six spreadsheets
Most agencies run sales in one tool, policies in another, commissions in a spreadsheet and the books somewhere else. Leads go cold while data gets copied around.
Without InsureDesk
- Web leads sit in an inbox for hours before anyone calls
- Two producers call the same lead, or nobody does
- Renewals and X-dates tracked from memory
- Carrier commission statements reconciled by hand
- Texts and emails sent without checking consent or quiet hours
- AI tools that send client data to outside servers
With InsureDesk
- Website, API, CSV and partner leads arrive, de-duplicate and route automatically
- The work queue hands each agent one lead at a time; nobody collides
- Renewal and X-date sweeps create the work for you every night
- Statements import, match and post to commissions and the ledger
- Every outbound message passes a consent, DNC and quiet-hours gate
- AI runs on free local models, with personal details redacted
Four pillars, one database
Everything shares the same contacts, policies and activity history, so nothing is typed twice.
Grow
Capture, score and route leads; work queue, pipelines, quoting and the website quote form.
Explore → 02 / 04Serve
Book of business, renewals and X-dates, claims, conversations, ACORD-style forms and e-signature.
Explore → 03 / 04Run the money
Card payments and links, receipts and end of day, commissions, premium finance and double-entry accounting.
Explore → 04 / 04Automate
Visual workflows, approvals, and AI agents that classify, draft, summarise and chat — trained on your documents.
Explore →See it in action
Real screens from the platform, with demo data.
Every lead, in front of the right person, in seconds
Leads arrive from your website quote form, partner APIs, signed webhooks, CSV imports and manual entry.
- Contacts normalised and matched by email or phone; repeat leads flagged as duplicates
- Rules-based lead scoring you can tune
- Routing by round robin, capacity, skills (licensed states, lines, languages) or a fixed person or team
- Insurance details on the lead: vehicles, drivers, property, current carrier, effective date
- Speed-to-lead tracking on every first response
One lead at a time. No collisions.
Agents press "Get next lead" and receive the most important lead to call now.
- Atomic claim: two agents never receive the same lead
- Dispositions with automatic call-backs and recycling
- Follow-ups return to their owner, or a teammate when the owner is offline
- Presence and a live leaderboard
Your sales stages, your way
Drag leads through stages built for insurance sales, from new to quoted to bound.
- Multiple pipelines per line of business
- Tasks, notes, attachments, tags and custom fields
- Quote requests to carriers, tracked to confirmation
- Won leads convert to policies without retyping
Automation without the spaghetti
Versioned workflows run on real events: a new lead, a stage change, a renewal coming due.
- Builder with triggers, conditions, waits and approvals
- Send templates, assign, create tasks, call webhooks or run an AI agent
- A repeated event never starts a second run
- Publish, roll back and see every execution step
Texts and emails, compliant by default
Every conversation with a client in one thread, next to their lead and policies.
- Approved templates with merge fields
- Consent, suppression, internal DNC and per-state quiet hours checked before every send
- Email via SES or Postmark, SMS via Twilio, with 10DLC registration tracking
- Inbound replies and STOP/START handled automatically
Your whole book of business
Policies, renewals, claims and service work in the same place as sales.
- Policy records with history, carriers, products and lines
- Renewal windows and X-dates swept nightly into work
- Claims tracking and client Rolodex
- ACORD-style forms prefilled from the policy, with public e-signature
- Carrier downloads (CSV, ACORD XML, basic AL3) matched to policies
From premium to profit, reconciled
The back office most CRMs leave to spreadsheets.
- Card payments, payment links and state-aware card fee rules
- Receipts and end-of-day close-out
- Carrier statement import and reconciliation; employee plans, splits and overrides
- Premium finance agreements
- Double-entry ledger, deposits, payables and checks, invoices, financial statements and year-end close
Know what's working
Dashboards for owners, managers and producers.
- Lead sources, conversion and speed to lead
- Insurance quotes by status, line and carrier
- Agency reports: production, renewals and retention
- CSV export everywhere, plus a warehouse extract
AI that works for your agency, for free
Run open AI models on your own server with Ollama: no per-message fees, and client data stays with you. Connect a cloud model only if you choose to.
Website chatbot
Answers visitors from your public documents, invites them to quote, and hands off to an agent. One line of code on any site.
Employee assistant
Staff ask about procedures and products and get answers with the source document.
Query analyser
Turns "How many auto leads from Google converted last month?" into a safe, structured report query. Never raw SQL.
Follow-up email writer
Drafts short, compliant follow-ups; a person approves and sends through the consent checks.
Lead classifier
Line, urgency, intent and missing fields for every new lead, inside your workflows.
Summaries & extraction
Call notes into summaries and next steps; free-text emails into vehicles, drivers and dates.
Trained on your documents
Upload handbooks, PDFs and Word files, and switch on products and approved templates. InsureDesk indexes them for search by meaning as well as keywords, so agents answer from your rules with citations — not from guesswork.
Measured on 20 reworded questions over a demo handbook with the local nomic-embed-text model.
- Every AI run is versioned, evaluated and logged with cost
- Personal details redacted before any model sees them
- Actions an agent proposes wait for human approval
Add the chatbot to any website
Paste one tag before </body>. Works with WordPress, Wix, Squarespace, Shopify and plain HTML.
Turn visitors into quoted leads
A quote form that drops straight into your pipeline, ten ready-made agency websites, and instant quotes when a rating provider is connected.
You control the form
- Choose the insurance types visitors can quote, with icons
- Required fields per line, wording, colours and fonts
- Allowed websites and per-device rate limits
- Live activity: views, submissions, leads, spam blocked
- A full public API with request and response examples
Live in days, not quarters
Launch your workspace
We create your dedicated instance with your branding, plan, app theme and website template.
Bring your data
Import contacts, leads and policies by CSV, load carrier downloads, and connect your website and partners.
Set your rules
Routing, the work queue, consent and quiet hours, templates and your first workflows.
Switch on AI
Upload your handbooks, pick example agents, add the chatbot to your site.
Built for every seat in the agency
See the whole agency at a glance
- Dashboards for production, pipeline and speed to lead
- Offices, teams and licences in one place
- Usage and plan limits, monthly AI cost alerts
More calls, less admin
- "Get next lead" work queue with call-backs
- Quote requests and carrier results on the lead
- AI drafts follow-ups and summarises calls
Renewals and service on rails
- Renewal and X-date work created nightly
- Inbox with templates and consent checks
- Employee assistant answers procedure questions
Books that close themselves
- Receipts post to the ledger automatically
- Commission statements reconciled to policies
- Financial statements and year-end close
Run many agencies from one panel
- Control panel creates a dedicated instance per customer
- Plans, themes and website templates per instance
- Local AI models, downloads and speed tests
Works with the tools you already use
Providers are built in and switched on when you add your keys.
Messaging
Payments
Carrier data
AI models
Developers
Website
Built for regulated work
Insurance data is personal data. InsureDesk treats it that way at every layer.
Tenant isolation
Every query is scoped to your workspace, with automated tests that try to cross the line.
Consent gate
Consent, suppression, DNC and per-state quiet hours are checked before any text, email or call.
Private AI
Local models by default; personal details redacted before any model sees them.
No card data
Payments use a hosted tokenizer; card numbers never touch our servers.
Two-factor sign-in
TOTP two-factor, re-authentication for sensitive actions, session control.
Audit trail
Who changed what and when, plus every AI run with its inputs redacted.
Signed integrations
HMAC-signed webhooks and hashed, scoped API keys.
Human approval
AI can propose actions; people approve them before anything changes.
A CRM and an agency system
Generic CRMs don't know insurance. Traditional management systems weren't built for real-time lead response. InsureDesk does both.
Swipe the table →
| Capability | InsureDesk | Generic CRM | Legacy agency system |
|---|---|---|---|
| Insurance data on the lead (vehicles, drivers, property) | Built in | Custom fields | Yes |
| Real-time routing and a one-lead-at-a-time work queue | Built in | Add-on | Rarely |
| Policies, renewals and X-date sweeps | Built in | No | Yes |
| Commissions and double-entry accounting | Built in | No | Often separate |
| Consent and quiet-hours gate on every message | Built in | Varies | Varies |
| AI agents on free local models, trained on your documents | Built in | Paid add-on | Rarely |
| Website quote form, chatbot and site templates | Built in | Add-on | Rarely |
General category comparison; individual products vary.
Simple pricing that grows with you
Every plan runs on its own dedicated instance. Free local AI is included — no per-message fees.
Prices are per month and exclude taxes (GST/VAT). Card processing fees are paid to your payment processor. Proposed pricing — contact us for a written quote.
Questions, answered
Is the AI really free?
Yes, when you use local open models through Ollama: there are no per-message fees, and data stays on your server. Answers on an ordinary laptop processor take seconds to tens of seconds; a server with a graphics card makes them much faster. You can also connect a cloud model if you prefer.
Can I bring my existing data?
Yes. Contacts and leads import from CSV with per-row error reports, and carrier downloads (CSV, ACORD XML and basic AL3) are matched to policies.
Does it replace my agency management system?
For many independent agencies, yes: it covers policies, renewals, receipts, commissions and accounting as well as sales. Larger agencies can also run it alongside an existing system and connect the two through the API and webhooks.
How does it help with TCPA and consent?
Every outbound text, email and call passes a gate that checks recorded consent, the suppression list, your internal do-not-call list and per-state quiet hours. Website forms record consent with the exact wording and page.
Do we get our own instance?
Yes. Each agency can run on a dedicated instance with its own database, branding, plan and website template, created from the control panel.
How is InsureDesk priced?
Starter is a flat monthly fee per agency for up to 5 users. Growth, Pro and Enterprise are priced per user per month with a minimum number of users, because every customer runs on its own dedicated instance. Annual billing saves about 17%. Prices exclude taxes.
What costs extra?
Text messages (sold as packs at cost plus a small margin), the optional GPU server for faster AI answers, and onboarding or data import if you want us to do it. Card processing fees go to your payment processor.
Which lines of business are supported?
Auto, home, renters, life, health, commercial, umbrella, group and more. You can relabel, add or switch off lines to match your agency.
See InsureDesk with your workflow
A 30-minute walkthrough with your lines of business, your lead sources and your questions — including the AI running live.